NewsCactus News Network

Millenniata announces filing of 10 new trademark applications

Millenniata, Inc. is delighted to announce the filing of 10 U.S. trademark applications with the United States Patent and Trademark Office.

The company is seeing extensive progress in the development and marketing of their unique data archival technologies.

The acquired trademarks will assist in the further development and protection of Millenniata's intellectual property.

The marks are:

Millenniata™
Millenniata's rotating circle logo
Write Once Read Forever™
Timeless Data Archiving™
M Class™
Millennial Writer™
Millennial Drive™
Millennial Disc Writer System™
Millennial Disc™
Forever Disc™

Source: Millenniata Newsroom | 2 Oct 2008 | 12:08 pm PDT

For The Man Who Has Everything, Audi R8 This Holiday

The Audi R8, which first appeared in the U.S. in a “Godfather-esque” television spot during the Super Bowl this past February, is the company's first mid-engine super car.

It is designed with extreme performance in mind and with other high-end sports cars like the Porsche 911 Carrera 4S, Aston Martin V8 Vantage, and BMW M6, in its sights. For the sports car enthusiast, it’s a highly sought after prize. It’s also won a slew of “Car of the Year” awards from auto enthusiast magazines and organizations, and it’s been featured in several major motion pictures – the most notable being “Ironman” - making it the ultimate gift this holiday.

The R8 is loosely based off of the Lamborghini Gallardo platform. It is powered by a 420 hp 4.2-liter V-8 engine, and has full-time all-wheel drive that puts power to the ground. It is available with either a 6-speed manual transmission or a R-tronic automated sequential manual transmission that allows for manual or automatic gear selection. Standard features include things like satellite radio, Alcantara/leather sport seats, 19-inch alloy wheels, and bi-xenon headlights. Options include a rearview camera, hill hold assist, Bluetooth, six-disc CD changer and a Bang & Olufsen audio system.

This March, the Audi R8 was named as 2008 World Performance Car and 2008 World Car Design of the Year at the New York Auto Show.

When naming the Audi R8 as the 2008 World Performance Car, the jurors observed that it has “exceptional balance, refinement and control that grant the driver the confidence to push to the limit. It has astonishing precision for a car of its size category.”

For the 2008 World Car Design of the Year award, the jurors praised the Audi R8 for “transforming the sports car landscape. The R8 design is striking, original and full of interesting details, from the nose strakes to the much discussed vertical ‘blade’ behind the B pillar.”

World Car design expert Tom Matano, Executive Director of the School of Industrial Design, Academy of Art University, San Francisco, USA commented that the Audi R8 is “a great visual representation of the technology within, a complete package of Techno-Iconic Design.”

Road & Track magazine called it “magic.”

The Audi R8 is available through Audi Henderson, located at 210 North Gibson Road in the Valley Auto Mall. Call 982-4600 or visit www.audihenderson.com for more information.

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Audi R8 Specs

Mid-mounted V-8 engine, 4.2 liter DOHC with FSI® technology produces 420 hp and accelerates the Audi R8 to 60 MPH in 4.4 seconds. Top speed of 187 mph.

Source: Audi Henderson Newsroom | 1 Oct 2008 | 4:00 pm PDT

"Days of the Dead" Celebrated at the Museum!

“Days of the Dead” Tradition Celebrated at Lied Discovery Children’s Museum

Month-long Festivities with Arts, Crafts and much more!

Las Vegas (September 30, 2008) -- Starting October 11th through November 7th, Lied Discovery Children’s Museum will create and exhibit several ofrendas (altars) as part of its participation in the festivities of Los Días de los Muertos, or the Days of the Dead. A little somber? Not at all! Each weekend during October 11^th through November 7th, we will be celebrating this event with many arts and crafts projects and much more!

Los Días de los Muertos offers an annual opportunity for families to recollect and celebrate the memories of relatives and friends through weeks of special preparations. For this special reunion, family and friends prepare gravesites and altars (ofrendas) with colorful cloths, streamers, candles, flowers, photographs, richly decorated pan de muertos (bread of the dead), skull-shaped sugar-sweets, and paper mâché skeletons.

“This holiday is traditionally a private family remembrance with public aspects at a broader community level, and our Museum is proud to be the “community living room” for which individuals and families can come, observe, learn and participate in these rich traditions,” said the Director of Education and Programs, Tifferney White.

Located in the heart of downtown, Lied Discovery Children's Museum is a private non-profit organization designed to provide vibrant and engaging experiences that ignite a love of lifelong learning for children and their families in the arts, sciences and humanities. Imagine a place where you can step into a hurricane, make a bubble as tall as yourself, participate in a chemistry show, dress up and take part in a stage play – all in one afternoon! Since 1990, Lied Discovery Children’s Museum has been offering interactive learning adventures through hands-on exhibitions, multicultural performances, and creative art and science workshops.

Lied Discovery Children’s Museum is located at 833 Las Vegas Boulevard North, and is open Tue.- Fri. from 9 am to 4 pm, Sat. 10 am to 5 pm and Sun. Noon – 5 pm. Admission is $8 for adults and $7 for children ages 1 through 17, seniors and military families. Children under one are free. For more information call (702) 382-KIDS(5437) or visit the Museum website: www.ldcm.org.

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Source: Lied Discovery Children's Museum | 30 Sep 2008 | 10:01 am PDT

IABC Utah presentation resources

Today Pete Codella, APR discussed social media tools and techniques with members and guests of the International Association of Business Communicators Utah chapter.

The presentation was titled Social Media: Demonstrating Value and Understanding the Best Tools.

The multimedia resources included below are provided for attendees and those interested in learning more about social media.

The important links on the right provide more detail and additional information. Of particular note is the BusinessWeek link to the Sept. 6, 2008 issue which delves deeper into corporate microblogging (using Twitter). There are several articles, all part of the magazine's special report titled CEO Guide to Microblogging.

Thank you to IABC Utah for inviting Pete Codella of Codella Marketing to present on this timely topic.

Source: Codella Marketing Newsroom | 16 Sep 2008 | 12:00 pm PDT

Codella Marketing retained by PrimeMeeting Online for product launch

Codella Marketing is pleased to welcome PrimeMeeting Online to its client roster.

PrimeMeeting Online is a Las Vegas-based Web conference provider owned by Mohammed Ahmed. Its video and audio conferencing services include Web seminars, online classrooms, sales presentations, online training courses, live and pre-recorded Web broadcasts.

The PrimeMeeting Online virtual meeting solution is in its final stages of development. Codella Marketing has been retained to craft online messaging and assist with marketing, public relations and advertising for the upcoming launch of the product.

Codella Marketing is a strategic communications firm that excels where technology meets the practice of public relations. Owned by Pete Codella, who is Accredited in Public Relations, Codella Marketing helps clients deliver the right message to the right audience at the right time.

Source: Codella Marketing Newsroom | 12 Sep 2008 | 12:00 am PDT

Downtown Las Vegas dental makeover for accounting firm office manager Stephanie Adams now complete

In February Dr. Azimi, downtown Las Vegas' general and cosmetic dentist, offered a free dental makeover to the most deserving downtown resident or working professional as his way of giving back to the community.

After receiving dozens of applications, Dr. Azimi and his team selected Stephanie Adams as their first downtown Las Vegas dental makeover recipient.

Twenty-six year-old Adams is the office manager for Daniel C. McArthur, Ltd, a downtown Las Vegas accounting firm. She has worked at McArthur for six years and takes care of most of the firm's clerical and bookkeeping duties. In addition, Adams continues her studies at UNLV, making progress towards an accounting degree.

In her dental makeover application Adams wrote, "I believe that with a new smile it would boost my confidence and would make me want to smile more."

Now that the dental makeover is complete, Adams reports that "It was such a great experience! First, my teeth look amazing after the veneers. And second, the whole experience was terrific! The staff were really friendly and made me feel extremely comfortable. I'm so grateful to Dr. Azimi for selecting me as his first downtown Las Vegas dental makeover recipient and for giving me a new smile."

Dr. Azimi treated Adams pro bono during the summer and completed her dental makeover last month. Azimi said, "The downtown Las Vegas dental makeover is just one way I can give back to the community in which I work. Providing cosmetic dentistry services in the heart of downtown Las Vegas - near the Arts District and Federal Courthouse, the valley's legal epicenter - has proven to be a key differentiator for my practice. I am a fortunate medical professional and it was my privilege to donate my services and supplies for Stephanie Adams' dental makeover."

Source: Dr. Azimi Newsroom | 4 Sep 2008 | 5:15 pm PDT

Codella Marketing becomes publicist for Steven Kalas

Codella Marketing is pleased to welcome Steven Kalas as an agency client.

Steven Kalas writes a column for the Las Vegas Review-Journal. He also writes a blog on its Web site titled Thinking Human Matters.

Kalas is a therapist, author, philosopher, speaker, musician, songwriter, singer, amateur stand-up comic, father and former priest. He is an impressive individual with a lot to share.

His book, Human Matters, is published by Stephens Press which is owned by the Las Vegas Review-Journal. Kalas is currently working on a second book with Stephens Press which is due to be published early next year.

Codella Marketing will book and promote Kalas' engagements, facilitating increased awareness and utilization of his motivational, inspirational and informative messages and presentations. The agency will also manage Kalas' online presence.

Source: Codella Marketing Newsroom | 2 Sep 2008 | 4:12 pm PDT

Osteoporosis Patients in Dallas/Fort Worth Gain Access to New, More Accurate Bone Density Diagnostic Device

ARLINGTON, TEXAS - According to the National Osteoporosis Foundation, almost a quarter million people in the Dallas/Fort Worth area either have or are at risk for osteoporosis, a condition identified by the U.S. Surgeon General, as a "public health threat." In celebration of World Osteoporosis Day on October 20, 2008, Arlington Chiropractor Johann Van Beest has launched an outreach program for September and October to collaborate with other doctors throughout the area in bringing GE's Lunar iDXA^TM system, the most accurate diagnostic tool available anywhere, to patients who would not otherwise have access to the new device (http://www.highpointpatientservices.com).

Approved by the FDA in 2005, the Lunar iDXA^TM system (intelligent dual energy X-Ray absorptiometry) enables clinicians to more accurately detect, diagnose and monitor treatment of osteoporosis.

"According to the National Osteoporosis Foundation, the iDXA system has the lowest percentage of error and the highest quality imaging of any osteoporosis diagnostic method," says Johann Van Beest, Doctor of Chiropractic Medicine and CEO of HighPoint Patient Services in Arlington, Texas, which recently acquired the system. "With earlier detection and treatment, patients have a significantly greater chance of preventing the debilitating hip fractures that compromise quality of life for so many people. Previous technologies gave us only part of the story."

An iDXA scan yields high-definition images accompanied by a detailed report showing the patient's exact bone density and fracture risk, Dr. Van Beest notes. For those who fit established risk guidelines, the cost of the scan is typically covered by insurance or Medicare.

HighPoint Patient Services recently launched an outreach effort to collaborate with local physicians who don't have easy access to the new technology. "We are hosting Lunar iDXA demonstrations in September and October in Celebration of World Osteoporosis Day. Doctors who treat the elderly, patients with cancer, bone disorders, arthritis or women on hormone replacement therapy should call for more details," says Dr. Van Beest.

In addition to improving quality of life and longevity for those at risk of osteoporosis, earlier and more accurate detection reduces the economic burden of the estimated $17 billion in annual health care costs needed nationally to treat osteoporosis-related fractures, a figure found in the 2008 National Osteoporosis Foundation Clinicians Guide.

To register for a Lunar iDXA^TM demonstration call David Greig at (817) 417-8782.

ABOUT HIGHPOINT PATIENT SERVICES
HighPoint Patient Services (http://www.highpointpatientservices.com) is the operations company for HighPoint Pain Management, HighPoint Rehab Institute, HighPoint Pharmacy, and DiagnosticNeuro-imaging. HighPoint assists patients in efficient diagnosis, recovery and maintaining their daily quality of life. The facility is located at 800 West Arbrook Blvd., Suite 300, Arlington, Texas 76015.

Source: Pam Roach Public Relations Newsroom | 2 Sep 2008 | 12:00 am PDT

Damir Paulic joins star7

Damir Paulic has joined star7 advertising as designer. He will oversee creative and production assignments for the agency.

Paulic previously was a production artist at SK+G in Las Vegas, and The Montgomery Group in New York City prior to that.

star7 advertising is a full service advertising agency focusing on branding and interactive. Clients of the agency include Findlay Chevrolet, Findlay Volkswagen, Audi Henderson, The Smith Center for the Performing Arts, The Epicurean Charitable Foundation, Lied Discovery Children's Museum, Heller Companies, All Access Entertainment, and The Alexander Dawson School at Rainbow Mountain.

Source: star7 Newsroom | 2 Sep 2008 | 12:00 am PDT

Salt Lake City, Utah-based Les Olson Company honored by Sharp for outstanding achievement

Sharp Imaging and Information Company of America recognized Les Olson Company as a Hyakuman Kai Elite Dealer. Sharp awards Hyakuman Kai Elite status to dealers that provide exceptional service to the local business community.

Les Olson Company is among a select group of dealers recognized by Sharp from the hundreds of dealers that sell Sharp’s advanced color and monochrome business products in the U.S.

“Our goal is to provide Utah and Southern Nevada businesses with world-class products and support,” said Larry Olson, president of Les Olson Company. “We are proud to be a Sharp dealer and look forward to strengthening our customer relationships by supplying the latest technology and comprehensive document solutions.”

Ed McLaughlin, president of Sharp Imaging and Information Company of America said, “The Hyakuman Kai Elite Award reinforces our commitment to Sharp dealers like Les Olson Company. We provide the best document management products, integrated software applications, industry-leading security* and support programs to our dealers to help them solve business problems and build long-lasting relationships through outstanding local customer service. It is an honor to recognize Les Olson Company as a leader among our dealer network.”

The 2008 Hyakuman Kai awards were announced in March, and the award-winning dealers were honored at Sharp’s national dealer meeting in May at The Rosen Shingle Creek Resort in Orlando, Florida.

Hyakuman Kai Elite dealers purchase more than $5 million worth of Sharp business products, including multifunctional workgroup document systems, color MFPs and fax products, during a 12-month period. The Sharp MFP line was recently named “Product Line of the Year” by Buyer’s Laboratory Inc. (BLI), recognizing it as the industry’s best product line.

Sharp Imaging and Information Company of America is a division of Sharp Electronics Corporation, the U.S. sales and marketing subsidiary of Sharp Corporation, Osaka, Japan. For more information about the complete line of Sharp workgroup document systems, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J. 07430. For online product information, visit Sharp’s Web site at sharpusa.com or sharpusa.com/documents.

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Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Insight® Microwave Drawer® appliances, and Notevision® multimedia projectors. For more information visit Sharp Electronics Corporation at www.sharpusa.com.

* In 2006 Sharp received the BERTL’s BEST “Most Secure MFP Range” award and its color MX Series was the first color product line to achieve BERTL Five Star – Exceptional status throughout the entire line.

Source: Les Olson Company Newsroom | 29 Aug 2008 | 12:18 pm PDT

Les Olson Company named an Elite Dealer by OfficeDEALER magazine

Les Olson Company, a Salt Lake City-based Sharp office equipment dealer, has been named one of the country's Elite Dealers by OfficeDEALER magazine. The award is presented annually by the magazine to the top office equipment, office products and office furniture dealers in the U.S.

According to publisher Rich Kunkel, the 110 dealers presented with the prestigious 2008 Elite Dealer awards were selected from a record number of entries. "It takes something special to stand out as an Elite independent dealer in 2008," Kunkel said. "Among Elite Dealers, success is not about surviving, it's about thriving-even in tough economic times."

Les Olson Company President and Co-CEO Larry Olson acknowledged the prestigious award: "This is really a big deal in our industry and we are so honored to be named a 2008 Elite Dealer. Although we had a banner year last year, we believe the best is yet to come."

Les Olson Company grew by more than 13 percent last year and has grown an average of eight percent annually over the past decade. A profile of Les Olson Company is included in the August 2008 issue of OfficeDEALER magazine.

Founded in 1956, Les Olson Company has always adhered to its motto that "Good service isn't expensive-it's priceless." The company has 60 factory trained and certified service technicians with an average of more than 12 years' experience each.

Les Olson Company has received Sharp's Hyakuman Kai and Kyakuman Kai Elite Dealer awards numerous times and has been the country's largest independent Sharp dealer since 2005.

About Les Olson Company
Les Olson Company, a Salt Lake City-based Sharp office equipment dealer, provides and services multifunctional digital systems to meet corporate print, fax, copy, scan and digital storage needs. The company also offers HP compatible service and supplies. Founded in 1956, Les Olson employs more than 200 highly skilled professionals who specialize in good old-fashioned customer service. The company's team includes more than 30 second, third and fourth generation Les Olson family members. The Salt Lake City, Utah-based company maintains six Utah offices-in Logan, Ogden, Salt Lake City, Lindon, Cedar City and St. George-as well as an office in Las Vegas. The company has been the country's largest independent Sharp dealer since 2005.

Source: Les Olson Company Newsroom | 29 Aug 2008 | 12:03 pm PDT

Frank Findlay is Running

star7 launched the latest installment of its "Frank Findlay" advertising campaign for Findlay Chevrolet on Monday.

In the 30-second television spot, Frank Findlay spoofs political ads as he announces that he is "running." Instead of running for office, Frank is running around Las Vegas touting Chevrolet and Findlay Chevrolet, the No. 1 GM dealer in the Las Vegas valley.

star7 is a full-service advertising and interactive company that was founded in Las Vegas in 1993.

Source: star7 Newsroom | 29 Aug 2008 | 12:00 am PDT

Epicurean Charitable Foundation Las Vegas to Honor UNLV Men’s Basketball Head Coach Lon Kruger at 7th Annual Scholarship Fundraiser

The Epicurean Charitable Foundation Las Vegas will host its 7th annual scholarship fundraiser gala at Mandalay Bay Beach on Friday, October 3, featuring world-class cuisine, fine wines and spectacular entertainment, announced Foundation officials. UNLV Men's Basketball Head Coach Lon Kruger will be honored by the Foundation at the fundraiser gala event that will also include a special performance by singer-songwriter Sara Bareilles.

The casual beachside setting will feature food prepared by the finest chefs and restaurants in Las Vegas along with a fantastic collection of wines and spirits. Some of the participating restaurants include BOA Steakhouse, L'Atelier de Joël Robuchon, BLT Burger, SEABLUE and more. Doors to the event will open at 7:30 p.m. For information on purchasing tickets, guests can contact the Foundation at (702) 932-5098 or via email at info@ecflv.org.

Proceeds from the event will go toward the Epicurean Charitable Foundation Las Vegas' scholarship program that supports Las Vegas area students in their pursuit of a career in the hospitality field. Each year, the Foundation awards a limited number of scholarships to students who exhibit great academic ability and personal dedication, but lack the financial means to achieve their goal. The scholarship includes coverage of all their academic expenses as well as mentorship and guidance from members of the Foundation. The primary sponsors of the scholarship program are the Harrah's Foundation, MGM Mirage Corporation, Station Casinos, Southern Highlands Golf Club, Future Brands, American Airlines, Cartier, Salvatore Ferragamo, Red Bull, Brioni and Ermenegildo Zegna.

"We are proud to be hosting this event with highly respected industry leaders who are donating their time and effort for this admirable program," said Shawn Ritchie, president of the Epicurean Charitable Foundation. "Through their efforts, along with the generous support of the contributors, the Foundation's scholarship program will continue to aid worthy students in their aspiration to someday serve as the next generation of hospitality executives in Las Vegas."

Tickets prices start at $500 with tables of 10 starting at $5,000. Guests will be able to enjoy a grand selection of delicacies from the numerous dining stations set up throughout the venue offering cuisine from the top restaurants and chefs in Las Vegas. For donations in excess of $15,000, groups can be treated to a meal prepared by their own dedicated chef and receive private bar and wait service.

The event will also serve to honor UNLV's Basketball Head Coach Lon Kruger for his outstanding commitment to education and the Las Vegas community. "For an evening dedicated to raising funds for education, it is our privilege to honor a man of integrity and great leadership such as Lon Kruger" said Rino Armeni, founder of the Epicurean Charitable Foundation. "In addition, we are very proud of supporting a winning program such as UNLV's mens' basketball, not only for its athletic achievements, but also for its dedication to the education of student-athletes."

The evening's entertainment will be a special guest performance by singer-songwriter Sara Bareilles. With hit single "Love Song," Bareilles has reached the number one spot on Billboard's Pop 100 charts. She has enjoyed mainstream success performing on major morning and late night talk shows including The Today Show, The Tonight Show with Jay Leno and The David Letterman Show. Guests will enjoy her pop sensation songs in the open-air setting of Mandalay Bay Beach.

The evening will also include an auction with a variety of high-end gifts. The items to be auctioned off include travel to locations including Italy, New York and Sonoma, Calif. In addition to gifts and travel, special auctions will include private cooking lessons with some of Las Vegas' finest chefs. "Some of these auction items, particularly the private cooking lessons, are truly about the experience, which is priceless in many aspects," said Ritchie. "Our Foundation is incredibly grateful for these chefs and other professionals who are donating their time to support the Las Vegas's hospitality industry."

About the Epicurean Charitable Foundation Las Vegas
Founded in May 2001, the Epicurean Charitable Foundation Las Vegas is comprised of more than 40 top food and beverage executives who are dedicated to making a difference in the hospitality industry and the community through support of the local education system and hospitality and culinary related organizations, charities and associations. The Foundation's primary charitable endeavor is the establishment of annual scholarship awards for local students seeking careers in the hospitality industry. The Epicurean Charitable Foundation Las Vegas can be reached 702-932-5098 or by visiting www.ECFLV.org.

Source: Epicurean Charitable Foundation Newsroom | 25 Aug 2008 | 4:16 pm PDT

Codella Marketing relocates and joins forces with Swan Advertising

Codella Marketing, a technology focused public relations firm, has moved to Corporate Center at the Curve.

The firm remains located in southwest Las Vegas and now shares office space with Las Vegas advertising agency, Swan Advertising. Together, the advertising and public relations firms provide clients with a complete array of marketing communication services.

Codella Marketing's new address and fax number are as follows: 8925 West Post Road, Suite 100, Las Vegas, NV 89148-2433, (702) 876-4699. The firm's phone number, (702) 255-8765, remains unchanged.

Codella Marketing, owned by Pete Codella, APR, utilizes the latest technology to help clients send the right message to the right audience at the right time. Codella, an avid blogger and social networker who is Accredited in Public Relations, is known as the social media guru of Las Vegas. He frequently travels to present workshops and keynote addresses on various social media and business communication topics.

Source: Codella Marketing Newsroom | 22 Aug 2008 | 5:12 am PDT

Fantasy 2008: A Green Gala

LIED DISCOVERY CHILDREN’S MUSEUM GOES GREEN THIS FALL!
Fantasy Gala 2008: A Green Gala to raise funds for Lied Discovery Children’s Museum
Long known for its high-spirited energy and lively entertainment, the Fantasy gala has been a fund-raising staple for the museum since 1982. On this 26th Anniversary of the event, Lied Discovery Children’s Museum will be parading a smaller carbon footprint with Fantasy 2008: A Green Gala on Saturday, October 4th at 6:30 pm in the elegant Grand Ballroom at The Mirage. The Museum is honoring Sierra Pacific Resources with its Great Friend to Kids Award, which will be presented to Michael Yackira, President and CEO of Sierra Pacific Resources.

Over 500 guests are expected to attend the event, which opens with a silent auction of unique items generously donated by Vegas entertainers, local businesses and national artists. This, along with eclectic entertainment, the ever popular Live Auction, and back by popular demand, The Baby Booty Paddle Raffle, Fantasy 2008: A Green Gala is not to be missed!

"Ever since 1982 Lied Discovery Children's Museum has sponsored "The Fantasy Gala" as its major fundraiser. Our Gala is different because we raise money for programs and exhibits, but we also have fun. The entire Board of Trustees put their heart and soul into making it a success." - Judy Kropid, Fantasy Gala Co-chair and Board Secretary. Fantasy 2008 Master of Ceremonies, Gary Waddell states, "The thing I like the best about the Lied Children's Museum is that, unlike other museums, this one says 'touch'. The kids get a real hands-on learning experience they'll always remember."

Funds raised at the gala are used to support the museum’s general operations. Lied Discovery Children’s Museum is nationally recognized for its programs and exhibits in the arts, sciences and humanities. 2008 also marks the museum’s 16th consecutive year winning Las Vegas Review-Journal’s "Best of Las Vegas" award!

Lied Discovery Children’s Museum is located at 833 Las Vegas Boulevard North, Las Vegas, NV 89101 and is open Tuesday - Friday 9am-4pm, Saturday 10am–5pm and Sunday Noon–5pm. Admission is $8 for adults and $7 for children 1 through 17 years of age, seniors and military families. Children under one are free. For more information call (702) 382-KIDS or visit the Museum website: www.ldcm.org.

Source: Lied Discovery Children's Museum | 21 Aug 2008 | 1:47 pm PDT

NewsCactus online newsroom solution takes hassle out of Web development

The NewsCactus online newsroom solution eliminates reinventing the wheel. Just like many organizations turn to WordPress as the content management system for blogs, companies and organizations are increasingly turning to NewsCactus to manage their online press room.

NewsCactus is installed as a sub-domain of an existing Web site or as a standalone site, depending on the client's preference.

NewsCactus is a social media equipped, mobile friendly newsroom. It incorporates social media bookmarks so it's easy to share interesting news with social media networks, and its layout is clean, easily read with simple navigation for mobile site visitors.

NewsCactus is the only online newsroom solution developed for public relations and marketing professionals by an Accredited Public Relations counselor. It is also the market's most cost-effective solution, available for only $99 a month.

Members of the Independent Practitioners Alliance of the Public Relations Society of America can subscribe to NewsCactus at a 50 percent discount off standard subscription rates. NewsCactus will also pursue additional discount programs with organizations where needs and benefits are aligned.

The beauty of a NewsCactus online newsroom is that professional communicators can spend their time managing key messages for audiences instead of working with Web developers to create a custom online newsroom.

The NewsCactus team takes the hassle out of creating an online newsroom. Typical installation takes only two to three business days.

To sign-up for a NewsCactus online newsroom, simply complete the online order form to order NewsCactus services.

Source: News Cactus Newsroom | 20 Aug 2008 | 10:08 am PDT

Epicurean Charitable Foundation Las Vegas and Rio Secco Golf Club Raise More Than $12,000 for Adiyl Mir Memorial Scholarship

Epicurean Charitable Foundation Las Vegas officials announced today the Foundation, along with Rio Secco Golf Club, raised more than $12,000 for the Adiyl Mir Memorial Scholarship during Saturday's 1st Annual Adiyl Mir Memorial Golf Tournament at Rio Secco Golf Club. Over 100 people participated in the Tournament this past weekend where all the proceeds went toward the Scholarship.

The Tournament was held to raise money for the Adiyl Mir Scholarship Foundation, which was established in the name of 17 year-old Adiyl Mir, who tragically lost his life in a car accident this past January in Dallas, Texas. A senior at Flower Mound High School, Mir was the son of Saddiq Mir, Epicurean Charitable Foundation board member and vice president of food and beverage at the Golden Nugget.

To honor Adiyl Mir, Saddiq established the Adiyl Mir Memorial Scholarship in his son's name to help deserving high school students receive a higher education. Partnering with Epicurean Charitable Foundation and Rio Secco Golf Club, the 1st Annual Adiyl Mir Memorial Golf Tournament was established to help raise scholarship funds.

"As an organization, we wanted to do something to support our fellow board member and celebrate the life of his son," said Epicurean Charitable Foundation President Shawn Ritchie. "We are extremely pleased with the turnout of the event. It is a true testament to our community and our members that they would so graciously donate their time and money to support our friend and board member Saddiq."

For more information about the Adiyl Mir Memorial Scholarship, visit lisdef.com.

Source: Epicurean Charitable Foundation Newsroom | 19 Aug 2008 | 4:05 pm PDT

Codella prepares to teach UNLV Certificate in Public Relations Skills course

On Sept. 10, 2008 Pete Codella, APR will begin his stint as instructor with UNLV's Division of Educational Outreach. Earlier this year he was selected to teach the Public Relations - Fundamentals course, one of the required classes for working professionals to secure a Certificate in Public Relations Skills from the UNLV Division of Educational Outreach.

The course will provide an opportunity for those already working full-time to learn more about the practice of public relations.

The required text is The Practice of Public Relations, 9th edition, by Fraser Seitel, published by Pearson Prentice Hall. It is also recommended that students have The Associated Press Stylebook. Both texts are available in the UNLV Bookstore.

The Public Relations - Fundamentals course begins Sept. 10 and runs for 9 consecutive weeks. Classes are held at the UNLV Paradise Campus from 7 to 9 p.m. and the course costs $259.

Students will participate with Codella in a sort of online classroom, the Fundamentals of Public Relations blog, which Codella created this summer and will manage as part of his instructor duties.

Source: Codella Marketing Newsroom | 18 Aug 2008 | 3:26 pm PDT

Pete Codella, APR to give social media presentation at IABC Utah seminar

On Sept. 16, 2008 from noon to 1 p.m. at Spaghetti Mama’s (75 East 9400 South, Sandy, Utah), Pete Codella, APR will provide communicators in the Salt Lake City area with tools and techniques for navigating in the sea of social media.

Hosted by IABC Utah and open to members of the PRSA Greater Salt Lake Chapter as well as the community, Codella will share tools of the social media trade and demonstrate how companies and organizations are using social media to further communication campaign goals.

By now most professional communicators know about social media and understand it by varying degrees. How do they effectively make the case for incorporating social media in communication campaigns? And how do they demonstrate return on investment? Also, what avenues are best for individual organizations or clients?

Pete Codella, APR is known as the social media guru of Las Vegas. His marketing and public relations firm, Codella Marketing, focuses on technology based communication tools from online newsrooms to Web sites and blogs.

Codella will provide concrete examples which can be used to determine if social media is a good fit and how to secure buy-in from key decision makers.

Source: Codella Marketing Newsroom | 11 Aug 2008 | 12:10 pm PDT

Les Olson Company opens new office in Ogden, Utah

As the country struggles through economic difficulties Les Olson Company is bringing more jobs to Utah.

"Les Olson Company will celebrate the grand opening of its newest Ogden location with an open house and ribbon cutting on Wednesday, September 10th," said company president and Co-CEO, Larry Olson. "The new Ogden location will make it possible to add additional employees to serve our rapidly growing customer base throughout Ogden and Northern Utah."

The new location, at 1750 West 12th Street in Marriott-Slaterville, will enable Les Olson Company to better serve its clients. Mike Perfili, the Ogden and Logan branch manager sees a correlation between the new facility and fulfilling the company's mission statement: "To provide the highest quality state-of-the-art business products at the lowest price possible, backed by superior customer service and support."

Les Olson Company is a privately owned, family business that was founded in Salt Lake City in 1956. The business has built its reputation on the philosophy that "good service isn't expensive, it's priceless!"

The Ogden office grand opening ribbon cutting is scheduled for Wednesday, September 10, 2008 at noon, with an open house for the general public to follow from 2 until 5 p.m. In addition to specials on copiers, printers and fax machines, drawings will be held for great prizes and light refreshments will be served. There will be special offers on Sharp Copiers for the Grand Opening.

To contact Les Olson Company toll-free, dial (800) 365-8804. In Northern Utah, call (801) 621-2323. Visit LesOlson.com for special discounts on Sharp copiers, printers and fax systems.

About Les Olson Company
Les Olson Company, a Salt Lake City-based Sharp office equipment dealer, provides and services multifunctional digital systems to meet corporate print, fax, copy, scan and digital storage needs. Les Olson Company now offers HP compatible service and supplies. Founded in 1956, Les Olson employs more than 200 highly skilled professionals who specialize in good old-fashioned customer service. The company's team includes more than 30 second, third and fourth generation Les Olson family members. The Salt Lake City, Utah-based company maintains six Utah offices, in Logan, Ogden, Salt Lake City, Lindon, Cedar City and St. George. It also has an office in Las Vegas. The company is one of the country's largest independent office and document solutions dealers.

Source: Les Olson Company Newsroom | 1 Aug 2008 | 3:25 pm PDT

Findlay Toyota's are stingy on gas, generous on price

Car and Driver recently named three Toyota vehicles to its "Stingiest Sippers: 10 most fuel-efficient vehicles in the US" list.

The Prius was dubbed "the gold standard for fuel economy." The car was also praised by Car and Driver for its "impressively low price, and the unique, futuristic lines that house a large amount of usable space."

In our economic times, buyers are paying even more attention to fuel economy. The Prius boasts 48 miles per gallon in the city, 45 on the highway and 46 combined. Findlay Toyota in Henderson, Nev. currently manages a constant stream of Prius sales.

The Toyota Camry Hybrid was also included in Car and Driver's 10 Stingiest Sippers list. The publication noted that, "The Toyota Camry Hybrid is good at moving passengers economically and without drama....Hybridization did nothing to impact the virtues that make the Camry an award-winning, family-hauling appliance: laudable road manners, quiet and comfortable operation and a highly competent overall experience."

The Camry Hybrid was called stingy because it rates miles per gallon as 33 in the city, 34 on the highway and 34 combined.

The third stingiest Toyota is the Yaris. The magazine reports that, "It's a happy day for consumers when one of the most-fuel-efficient vehicles sold is also one of the cheapest....Despite a short wheelbase, the Yaris can transport deceptively large quantities of cargo."

The EPA rates the Yaris' miles per gallon at 29 in the city, 36 on the highway and 32 combined. The Yaris base MSRP is $12,210.

About Findlay Automotive Group
Findlay Automotive Group was founded in 1961 when the late Pete Findlay opened Pete's Used Cars on Boulder Highway. Pete's son Cliff now spearheads Findlay's new and used automobile business which has expanded to include operations throughout Nevada, in Arizona, Utah and Idaho.

Source: Findlay Toyota Newsroom | 1 Aug 2008 | 2:25 pm PDT

Audi Henderson joins Cars and Coffee Las Vegas

Audi Henderson has become a sponsor and participant in Cars and Coffee Las Vegas, a weekly Saturday morning gathering of auto enthusiasts.

The participants get together to show classics, exotics, concepts, hot rods, motorcycles, and of course...Audis. The group meets every Saturday from 7 - 10 a.m. at 9500 S. Eastern Ave. in the Sansone Park Place shopping center south of the 215.

Audi Henderson is located at the Valley Auto Mall.

Source: Audi Henderson Newsroom | 31 Jul 2008 | 10:36 am PDT

Codella Marketing serves as publicist for gospel musician Jay Young

Codella Marketing has been retained by gospel singer/songwriter Jay Young to provide public relations services.

Young's debut album, One More Stone, evolved from a perennial gift wish from his father to record favorite songs on a cassette tape. Gradually Young's repertoire grew, as did his desire for his own solo CD.

For the past six years Young has been a member of Gladys Knight's Grammy Award winning Saints Unified Voices choir. His volunteer involvement with the choir has taken him around the world sharing his faith in God through music.

Young still has a day job. He's a partner at Marquis & Aurbach, a Las Vegas law firm.

Codella Marketing will provide Young with media relations services and help coordinate his album's distribution, special engagements and develop a new website showcasing One More Stone and Young's gospel music career.

Source: Codella Marketing Newsroom | 30 Jul 2008 | 2:19 pm PDT

Codella Marketing adds email campaign management tool to services

As a strategic marketing communication firm, Codella Marketing strives to provide as many tools as possible to clients to both develop and implement communication campaigns.

For this reason the agency co-founded both Blogging Vegas and NewsCactus.

Codella Marketing today announced the addition of a comprehensive email campaign management tool for clients. The email campaign tool allows clients to login with a unique username and password to manage email marketing campaigns.

The service utilizes industry leader MailBuild and delivers a cost-effective mechanism for communicating with key audiences through email.

Visit CodellaMarketing.com to learn more about the agency's email campaign management tool.

Source: Codella Marketing Newsroom | 30 Jul 2008 | 10:39 am PDT

NewsCactus hosts teleseminars to introduce PRSA IPA members to services

Members of the Public Relations Society of America Independent Practitioners Alliance are invited to register for one of two August teleseminars to learn more about the features and benefits of the NewsCactus online newsroom service.

The seminars will be held:

Tuesday, Aug. 12 at 6 p.m. Eastern/3 p.m. Pacific
Wednesday, Aug. 20 at noon Eastern/9 a.m. Pacific

Interested participants should complete the NewsCactus online contact form to request dial-in information.

In addition to outlining the NewsCactus newsroom service and IPA member discount, the discussion will focus on search engine optimization best practices and social media release trends.

NewsCactus is the perfect home for today's social media releases.

Several IPA members currently use NewsCactus for their own business as well as for clients. The service allows independent public relations practitioners to create additional value for clients by leveraging the online newsroom tool to secure top search placement for clients and products.

IPA members can also re-sell the NewsCactus newsroom, turning it into a revenue source for their practice.

Because of its design, simplicity and ability to secure top search results, NewsCactus is one of the most powerful, cost-effective online newsroom tools available and the only one designed by an Accredited Public Relations professional.

Source: News Cactus Newsroom | 28 Jul 2008 | 2:26 pm PDT

Epicurean Charitable Foundation Las Vegas and Golden Gaming Inc. Host Hawaiian-Themed Gourmet Luncheon for the Nevada Cancer Institute

The Epicurean Charitable Foundation Las Vegas sponsored the "Guest Chef Event" at Nevada Cancer Institute on Wednesday, July 16. For the past three years, the Foundation has worked alongside the Institute to host more than 30 Guest Chef events as a sign of gratitude and support to the patients, caregivers, physicians, researchers and staff. Each month, the lunch is prepared by chefs from the finest restaurants in Las Vegas and served by their staff. The July lunch, which was prepared and served by Golden Gaming Inc., featured a Hawaiian theme complete with leis and dancers along with delicious Hawaiian pork barbecue, sweet bread, fresh salad and more. The lunch was served to hundreds of people at the Nevada Cancer Institute.

Source: Epicurean Charitable Foundation Newsroom | 18 Jul 2008 | 4:00 pm PDT

Las Vegas PR firm principal, Pete Codella, launches consulting and presentation website

Pete Codella, APR, owner of Codella Marketing, has launched PeteCodella.com to focus on social media and new technology consulting for businesses.

Codella is a frequent presenter, workshop leader and keynote speaker at conferences focused on business communication and social media. He has become the social media guru of Las Vegas and is now available to businesses anywhere.

Codella's topics range from "What is social media and why should I care?" to "How to maximize brand awareness through social media," and "Business communication measurement using new technology."

With blogging and the social media press release gaining popularity in corporate circles, Codella's experience and expertise shed new light and provide pragmatic know-how for any organization.

Particularly useful is Codella's market-leading experience in developing and launching the NewsCactus online newsroom service - one of the first five such services (see Wikipedia).

Pete Codella, the International Association of Business Communicators/Las Vegas 2007 Communicator of the Year and current president, has operated Codella Marketing in Las Vegas for about six years. In addition to several entrepreneurial ventures, he has worked in corporate, university and private PR/business communication settings dating back to his college days in the early 90s.

Businesses and organizations interested in scheduling workshops, presentations or consulting with Codella are asked to complete the contact form on PeteCodella.com.

Source: Codella Marketing Newsroom | 16 Jul 2008 | 12:00 pm PDT

Findlay Toyota hosts David "The Bullet" Smith for his first Las Vegas human cannonball stunt

World-traveled, world famous and Guinness World Records holder David "The Bullet" Smith paid his first visit to the Las Vegas Valley this past weekend.

David Smith, known as "The Bullet," holds the Guinness World Records title from 1996 for soaring 181 feet through the air as a human cannonball. Smith and his family travel the world - including the U.S., Canada, Australia, England, the Middle East, Holland, and most recently, South Africa - delighting audiences with amazing daredevil human cannonball stunts.

Smith has worked professionally as a human cannonball for more than 11 years and logged more than 5,000 human cannonball shots. He is pretty sure he holds just about every human cannonball record; he just hasn't kept in touch with his friends at Guinness World Records.

On July 12, "The Bullet" shot out of his 35-foot long, custom-made human cannonball launcher to commemorate the grand opening of the new state-of-the-art 145,000 square-foot Findlay Toyota in Henderson (located at 7733 Eastgate Road, on the east side of U.S. 93 across from the Valley Automall).

David "The Bullet" Smith flew about 150 feet across the front of Findlay Toyota and more than twice as high as the building.

A cheering crowd of onlookers, including reporters and television cameras, caught the action. In addition, a new John Barr human cannonball commercial was filmed on-site using Smith's cannonball equipment.

As John Barr is fond of saying, "he'll do anything to sell you a car!"

Findlay Toyota is proud of two firsts: the first dealership to expand the Valley Automall to the east, and the first to bring the renowned and impressive David "The Bullet" Smith to Las Vegas.

Source: Findlay Toyota Newsroom | 14 Jul 2008 | 4:40 pm PDT

Audi Henderson partners with STaSIS Engineering

Audi Henderson announced a partnership with STaSIS Engineering today in which STaSIS will provide service and support for the Audi Signature Series.

The partnership allows Audi Henderson to offer its customers full 4-year/50,000 mile warranties on STaSIS modified vehicles.

The Signature Series as a whole utilizes technology derived from what it developed for racing in the SCCA Speedworld Challenge. STaSIS literally taken the technology from the A4s that successfully raced for five seasons in the SPEED World Challenge, and applied it in street applications. The combination of Audi and STaSIS provides unrivaled performance coupled with the quality, reliability, and comfort of a factory vehicle.

“We are excited to partner with a dealership so dedicated to the Audi brand,” said John Donaldson, STaSIS Engineering’s Director of Franchise Dealerships. “Audi Henderson is committed to providing their customers exceptional value with cutting edge technology, and that is the hallmark of our Signature Series program. It is great to have the opportunity to work with them.”

The Signature Series leverages an integrated design approach to create a performance package that out performs the components themselves. Each enhancement is tuned to rely on other enhancements to maximize its potential. For example, the Alcon brakes on a Signature Series vehicle are tuned to utilize the increased spring rate in the suspension. The suspension is tuned to harness the increased horsepower, and the differentials found in higher end cars are designed to revolutionize the delivery of the engine’s increased power.

The Signatures Series is available in Touring Edition and Challenge Edition formats and runs with Audi’s model line-up, including the A3, A4, S4, TT, and S5. All of STaSIS modifications are available on new cars through Audi Henderson.

Signature Series components may also be purchased through Audi Henderson’s parts department and come with the warranty of a Signature Series part. Signature Series models may be purchased through Audi Henderson, but they are serviceable and covered by warranty nationwide.

Source: Audi Henderson Newsroom | 11 Jul 2008 | 6:34 pm PDT

Guinness World Records holder David "The Bullet" Smith takes flight over the new Findlay Toyota during its grand opening on July 12

Everyone knows Findlay Toyota's John Barr would do anything to sell you a car. On Saturday, July 12 at 11 a.m., Barr, Findlay Toyota and David "The Bullet" Smith are pushing the envelope with Southern Nevada's first-ever human cannonball stunt at an automobile dealership.

His flight at Findlay Toyota's new 145,000 square-foot dealership at 7733 Eastgate Road in Henderson, on the east side of U.S. 93 across from the Valley Automall, is his first ever in Southern Nevada.

Findlay Toyota invites the general public and media to participate in what will surely be an amazing acrobatic feat and witness the world-traveled, best-in-his-class human cannonball in action.

Smith's average flights range from 140 to 160 feet in distance and 75 feet above the ground. He has been known as "The Bullet," working professionally as a human cannonball, for more than 11 years and logged more than 5,000 human cannonball shots.

"The Bullet" has even successfully been shot over the Grand Canyon. His wife and business manager, Audrey, said, "We could be in touch with Guinness World Records every month, but that's not realistic. If there's a human cannonball record, in actuality, I'd bet David holds it."

Smith and his wife, and the couple's four young children, travel the world performing human cannonball stunts. They have a commercial rig - a double tractor and custom 53-foot Renegade trailer - that houses the 35-foot cannon and converts into the family's two-and-a-half story home, complete with kitchen, family room, office, king-sized bed, sleeping and play areas for the children.

The Smith family is now making Findlay Toyota their home in preparation for Saturday's human cannonball stunt in which it is expected David Smith will fly the distance of the new dealership.

Media interviews with "The Bullet" may be scheduled for July 11 or 12. All media are encouraged to be on hand with the crowd when Smith soars over the new Findlay Toyota dealership.

With the creation of the new 145,000 square-foot Findlay Toyota dealership, Cliff Findlay, a second generation Nevadan who was instrumental in founding the Valley Automall in 1993, has now pioneered another automobile business hub. The store is situated on 12.5 acres and marks the beginning of the Valley Automall expansion to the east. It includes 100 service bays - more than triple the capacity of the old dealership's 30 bays - to provide better customer care.

"This store has incredible potential," said Findlay Toyota General Manager Rich Abajian, a former UNLV assistant football coach who joined Findlay Oldsmobile in 1983. "Others will follow us here because we led the way."

Additionally, Abajian pointed out that Toyota's commitment to fuel-efficient vehicles is driving sales, especially as gas prices increase. In fact, Findlay Toyota struggles to keep hybrid models in stock. "Toyota has models that get 30 more miles per gallon than any other manufacturer," added Abajian, who was inducted earlier this year into the Southern Nevada Sports Hall of Fame.

The success of Toyota to this point, coupled with the Las Vegas Valley's growth and Findlay's new state-of-the-art dealership, has led Abajian to predict cars sales of 1,500 a month in the not-too-distant future. When the original Findlay Toyota opened in 1998, Toyota officials predicted only 200 sales a month.

About Findlay Automotive Group
Findlay Automotive Group was founded in 1961 by the late Pete Findlay, who journeyed south from Panaca to open Pete's Used Cars on Boulder Highway. Pete's son Cliff now spearheads Findlay's new and used automobile business which has expanded to include operations in Nevada, Arizona, Utah and Idaho.

Source: Findlay Toyota Newsroom | 10 Jul 2008 | 5:52 pm PDT

Dr. Azimi in downtown Las Vegas offers 20% off implant and cosmetic treatments in July

Temperatures are heating up and so are discounts from Dr. Azimi, the Wranglers hockey team dentist.

Dr. Azimi's brand of modern dentistry in downtown Las Vegas is offering patients 20% off implant and cosmetic treatments in July.

It's hot outside, but the dental savings are cool.

Dr. Azimi teaches that oral health is an indicator of overall health and well-being. There's no time like the present to take care of oral health, and with the additional savings on implants and cosmetic treatments, July just might be the perfect month to increase your health and well-being.

Dr. Azimi is the team dentist for the Las Vegas Wranglers professional hockey team. "The Good Doctor," as he is affectionately called, has practiced dentistry in downtown Las Vegas since 1997.

Source: Dr. Azimi Newsroom | 8 Jul 2008 | 10:31 am PDT

star7 lands branding assignment from Alexander Dawson School

The Alexander Dawson School at Rainbow Mountain has retained star7 advertising to redevelop its brand and related marketing materials.

Alexander Dawson, a private non-denominational school in the Summerlin area of Las Vegas, serves families with children from age four through the eighth grade. The school, which opened its doors in 2000, has more than 670 students and 135 faculty and staff.

Source: star7 Newsroom | 7 Jul 2008 | 12:00 am PDT

Angie Villano joins star7 team

Angie Villano has joined star7 advertising as account supervisor. She will oversee several existing accounts, in addition to all new accounts for the agency.

Villano previously was an entertainment marketing specialist at Wynn Las Vegas and an account executive at Frankel in Glendale, Calif., and at CTS Advertising in Scottsdale, Ariz.

star7 advertising is a full service advertising agency focusing on branding and interactive. Clients of the agency include Findlay Chevrolet, Findlay Volkswagen, Audi Henderson, The Smith Center for the Performing Arts, The Epicurean Charitable Foundation, Lied Discovery Children's Museum, Heller Companies, All Access Entertainment, LasVegasGolf.com, and The Alexander Dawson School at Rainbow Mountain.

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Source: star7 Newsroom | 7 Jul 2008 | 12:00 am PDT

Codella takes helm at International Association of Business Communicators/Las Vegas, becoming first president of Las Vegas chapters of PRSA and IABC

Today Pete Codella, APR (Accredited in Public Relations) was sworn in as the 2008-09 president for the International Association of Business Communicators/Las Vegas. Founded in 1978, IABC/Las Vegas is a statewide chapter of San Francisco-based IABC.

In 2005 Codella was president of the Las Vegas Valley Chapter of the New York City-based Public Relations Society of America. PRSA was originally organized in Las Vegas in 1975.

Codella, the 2007 recipient of the IABC/Las Vegas President's Award and Communicator of the Year - the highest honor bestowed on a member of IABC/Las Vegas - is now the first person to be the local president of both organizations.

He also currently serves as a member of the national executive committee for PRSA's Independent Practitioners Alliance and on the luncheon committee for the local PRSA chapter.

Codella believes in, and is committed to, continual professional development and involvement in fostering local understanding of best business communication practices. His leadership of PRSA and IABC demonstrates his commitment to the professional practice of communication.

Source: Codella Marketing Newsroom | 1 Jul 2008 | 3:32 pm PDT

NewsCactus online newsroom provider announces reduced pricing and additional services

NewsCactus, an online newsroom solution for public relations and marketing professionals, has reduced its monthly subscription to $99.

In addition, the company has added a number of value-added services designed to make management of its online newsroom product even more convenient for clients.

New services include:

PublishCactus

$19 per item
Clients do the writing and NewsCactus does the posting. Includes all newsroom modules: home page description, company overview, news releases, news highlights, in the news, multimedia files, press kits, important links, and photo with caption modules.

WriteCactus

$149
Up to a 400-word news release written by an Accredited public relations practitioner and published to the client's newsroom.

KeywordCactus

$199
NewsCactus helps clients claim top search placement based on keywords. Includes a news release along with development of keywords and description along with a media contact list and distribution to the contact list through NewsWire One.

ManagedCactus

$999
A completely managed online newsroom solution that includes the monthly subscription, up to four news releases per month, media contact list development and distribution through NewsWire One.

DistributeCactus

$225
Clients can order Business Wire distribution of any NewsCactus news release and NewsCactus takes care of the details.

NewsCactus offers a generous referral program where each new client referred by an existing NewsCactus client results in both companies receiving a free month's subscription.

NewsCactus provides the industry's most cost-effective, easy to implement and administer online newsroom. Its features include social media compatibility and incorporate a number of multimedia tools and additional links that can accompany each news release. Companies looking to secure additional search results for services, products, keywords or team members turn to NewsCactus to supplement existing online positioning efforts.

Source: News Cactus Newsroom | 26 Jun 2008 | 12:55 pm PDT

Library of Congress speaks out regarding frailty of digital data, helps make the case for Millennial Disc™

To many, saving a document to a CD is considered long-term storage. It’s a common misperception that digital information is more stable and secure than the printed word. In fact, digital materials are considered more fragile than physical ones.

It seems to go against modern thinking that something printed hundreds of years ago may be better preserved than a family’s digital photographs taken only a decade ago and stored on a CD.

The Library of Congress outlines well the risk of preserving memories in digital format and provides helpful tips to ensuring the protection of valuable digital information.

The institution points out, and rightfully so, that digital preservation cannot be addressed by a single organization or nation. Libraries, archives and other memory institutions all share in the challenge along with individual collectors and creators.

The problem of lacking a long-term digital storage solution is what inspired the Millennial Disc™ inventors to create a disc that would last for centuries . The Millennial Disc™